aQity
Pronounced “acuity.”
As in sharp, keen, accurate
research and insights.
I’m interested in aQity’s
research capabilities in:

WHAT'S NEW

aQity Research helps Park & Rec agencies with community survey ideas at WPRA 60th Annual Conference
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aQity Research shares best practices for referenda voter research at 2025 IAPD/IPRA Conference​
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aQity is a full-service survey and market research firm based in Evanston, Illinois.

We provide in-depth qualitative and quantitative research and analysis to help clients make informed business decisions.  

Since opening our doors in mid-2015, we have received a perfect +100 NPS score from our clients (something we are very proud of).

Our team, with over 30 years of experience, tailors its methodology to individual clients. We conduct our research by phone, online or by mail, using the mode that best suits your needs.

At aQity, we partner with clients in a number of industries, with a focus on three sectors.

Financial Services
We conduct innovative research for financial services providers, including B2B decision-makers, targeted generations like millennials or recent retirees, and specialized demographic markets. Our research delivers insights on everything from thought leadership topics to customer loyalty to brand awareness.

At aQity, we pride ourselves on offering an on-site, executive call center that specializes in conducting qualitative, in-depth research with “hard-to-reach” individuals, including C-Suite executives and high net-worth investors. FIND OUT MORE >

Public Sector Agencies
We conduct community surveys, needs assessments and other research for government agencies at the local, county and state level. We specialize in research for open-space and recreation-related government agencies such as park districts, forest preserve districts and open-lands groups. FIND OUT MORE >

Not-for-Profit Organizations
We conduct member and key donor surveys, along with thought leadership studies to identify awareness, perceptions and support of the organization’s mission and accomplishments.  FIND OUT MORE >

Our No-Strings-Attached Policy

Whenever you seek an outside opinion or perspective for your research need, please contact us. We’re happy to listen and offer ideas. We provide complimentary consultation without obligation. Even if it doesn’t lead to an engagement, we are here to be a thought partner.