MEET OUR TEAM |
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Jeff Andreasen, President | 847-424-4171 ext. 218 | [email protected]
Jeff has been designing customized survey solutions and delivering actionable research insights for over 30 years. He started with Richard Day Research (RDR) in 1983, which was acquired by Market Probe in 2011. Jeff launched aQity Research & Insights in early 2015 to continue serving long-standing clients and provide new customers with innovative approaches and solutions. His areas of research expertise include:
Jeff has contributed to two books on Chicago mayoral politics and has written articles for several publications, including Public Opinion Quarterly. He has a BA in Urban and Regional Planning from the University of Illinois-Urbana. |
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Michelle D’Anjou, Project Manager | 847-424-4171 ext. 245 | [email protected]
Since 2004, Michelle has managed the research process end-to-end. She started by conducting phone interviews including executive interviewing on complex win-loss studies. She then became a data analyst, coding manager, and is currently a project manager. In this role, Michelle oversees all aspects of research studies and manages the data collection and reporting process. Her expertise is in financial services studies (especially win-loss and client-attrition studies). She has worked on numerous B2B and B2C client and loyalty studies, as well as public policy surveys. Michelle has a BA in Sociology and an MA in Gerontology, both from Northeastern Illinois University. |
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Tessa Andreasen, Project Manager | 847-424-4171 ext. 211 | [email protected]
Since 2008, Tessa has worked on numerous projects across a range of industries and topics. She has been the lead project manager for several financial services studies, including client satisfaction and loyalty studies (both B2B and B2C), employee satisfaction research, brand tracking studies, win/loss studies with retirement-plan sponsors and third-party advisors. Tessa has also directed numerous resident surveys for park districts and similar organizations, overseeing everything from the initial design stage through analyzing the results and writing the final reports. She is experienced in all types of data collection for these studies – phone, mail, web, and hybrid approaches. Tessa has a BA in Music Education from the University of Illinois-Urbana. |
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John Ross, Senior Associate | 847-284-0582 | [email protected]
John joined aQity Research & Insights in April 2025 and worked with most of aQity’s senior staff for several years prior at Richard Day Research and Market Probe. For over 30 years, John has designed and managed qualitative and quantitative market research projects for numerous healthcare, not-for-profit, and corporate clients. This includes brand research, customer and patient experience, awareness measurement and tracking, product testing, and attitudes on public policy issues. His work has focused on a wide range of populations, including physicians and health professionals, patients with specific health conditions, and hard-to-reach ethnic and socio-economic groups. He has written several articles and has co-authored methodology papers and presentations. He was lead author of an article in Epilepsy and Behavior reporting on a study of patient and physician satisfaction with treatment options. He was the lead researcher for The New Health Report, an annual survey of biopharmaceutical executives, payers, doctors and patients on impact of the changing healthcare environment. John has degrees from Northwestern University in Economics and Mathematical Methods in the Social Sciences. |
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Jim Scholle, Data Collection Supervisor | 847-424-4171 ext. 232 | [email protected]
Jim is responsible for the aQity Research call center and data processing team. He has been with aQity Research (and formerly Market Probe and Richard Day Research) for 10 years. Jim is an expert interviewer and an excellent teacher and mentor who trains aQity Research’s other executive interviewers. Jim holds a BA in Speech and Communication from the University of St. Thomas in St. Paul, Minnesota. |
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Max Drew-Caffin, Research Analyst | 847-424-4171 ext. 220 | [email protected]
Max joined aQity Research & Insights in September 2024. He helps manage virtually all stages of research programs, focusing on programming and formatting questionnaires, managing data collection and sample management, overseeing open-ended coding, data processing and analysis, and assisting with final reports. Max is especially focused on communitywide resident for public agencies and satisfaction research. Max holds a bachelor’s degree from The University of Illinois at Urbana-Champaign with a major in economics and a minor in business. He has experience in analytical work with Esperanza Community Services and the American Marketing Association where he held positions as a Project Manager, Consultant, and Data Analyst. |
