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aQity Research & Insights
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OUR SURVEY ON COVID-19 and the impact on US households' finances, expectations and new behaviors

The COVID-19 pandemic in early 2020 has caused more change and disruption to the daily lives of US households than most can remember. The impact is widespread, affecting everything from global economies and investment markets down to personal decisions and behaviors like wearing face masks in public and washing one’s hands more often. 
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Many recent surveys have captured American’s attitudes toward these changes in terms of how it has impacted their household emotionally and financially. This survey, commissioned by aQity Research & Insights, probes further into some of changes that US households have made and expect to make financially and personally because of the pandemic’s impact on the economy, jobs, and stock market. 
COVID-19 IMPACT SURVEY NEWS RELEASE

FINANCIAL CHALLENGES AND TOUGH DECISIONS DUE TO COVID-19 PANDEMIC
These findings provide insights into some of the difficult financial decisions US households have made and expect to make because of the pandemic’s impact on their work situation, income, and investments.  They also gauge Americans’ outlook for the future, their expected recovery timelines for income and asset losses due to the COVID-19 downturn, along with the recovery timeframes for the broader economy.​
READ EXECUTIVE SUMMARY
READ RESULTS REPORT

GENERATIONAL IMPACT OF COVID-19 PANDEMIC IN THE US
This report provides insight into Americans’ outlook for the future, their expected personal lifestyle changes in a post-COVID-19 world, and highlights critical differences in experiences, attitudes, and behaviors between the Millennial, GenX, Baby Boomer, and Silent Generations.
READ EXECUTIVE SUMMARY
READ RESULTS REPORT

AMERICANS’ EXPECTATIONS AND NEW BEHAVIORS IN A POST-COVID-19 WORLD
This report provides insight into Americans’ outlook for the future in terms of expected timeframes for a return to “normal”, including anticipated shifts in personal behaviors and expectations for regaining lost jobs and income. 
READ EXECUTIVE SUMMARY
READ RESULTS REPORT
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