WHAT'S NEW |
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September 2020
aQity Research is Moving on Up We are very excited to announce our move to a new, bigger, and nicer space effective September 1st, 2020. Our new office is still in Evanston, and provides more room for our staff's safety and to allow for expected growth in the coming year. A fitting "upgrade" to our 5th year anniversary — be sure to stop by if you're in the neighborhood! (For your records, our new address is 1330-B Sherman Avenue, Evanston, IL 60201.) 
July 2020
Celebrating 5 Years (Woo-Hoo!) With a Pandemic (Wait, What?!?) And within a blink, aQity Research & Insight marks its 5-year anniversary this month! Half a decade ago, most of the Richard Day Research/Market Probe staff here in Evanston, along with several important client relationships that we built over several years, helped begin the aQity journey. To make sure we were positioned for the future, I remember spending a fair amount of time five years ago developing business continuity plans for unexpected and “just-in-case” scenarios. What if the building has a fire? How quickly can we recover and resume business? Easy; Richard Day Research actually went through that once. Coming up with a continuity plan is easy. Transit strike impacting staff? Perfectly conceivable, and fairly straightforward to outline a quick response. But a pandemic? Really? Here? That just doesn’t happen, but OK; we’ll come up with a plan. And almost five years later, we’ve had to revisit that plan and put it in place. Thank goodness we invested that time upfront. When the COVID shut-down began in early-/mid-March, our planning guided us through a smooth transition to full remote working environment within a week. A lot of thanks to our IT partners and our incredibly competent, flexible, and professional staff. Four months later, we not only remain at full capacity on our ongoing tracking studies, but a number of new clients and projects have come on board. We have been very fortunate to keep our staff at full capacity and soon expect to resume our search for new team members to help with upcoming studies. A sincere “thank you” to all of our clients, partners, staff, and others who have stayed with us over the past five years. We look forward to new challenges and opportunities, a quick return to “normal” (whatever that looks like), and further success to our clients and our team. And hopefully, no need to execute continuity plans. May 2020 aQity Research Announces New COVID-19 Survey Insights Read our national survey results to learn how COVID-19 is forcing many to make tough financial decisions and how it is impacting the generations differently. Click here to access results. 
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