aQity Research Celebrates Three Great Years!
Hard to believe that we opened our doors (so to speak) just three years ago. Since that time, we have seen tremendous growth, doubling our project management staff and adding to our amazing team of executive interviewers. As more clients learn and partner with aQity, we also hired Marie Rice (a former client) to help with business development and senior-level project and relationship management.
As a custom research firm, we are also delighted with the growth of our client relationships and the variety of research solutions we deliver. We have moved from a primarily quantitative research shop to now being a well-balanced qual and quant firm. We partner with our clients to determine the best approach to their specific research needs. Even the design and execution of our ongoing tracking studies are continuously monitored and improved to capture new insights and trends when they emerge to avoid boilerplate findings.
We are very proud of our team, our work, and our partnership with every current and prospective client. And we look forward to the opportunities that the next three years will bring.
aQity Presents Recreational and Participation Data at IAPD Legislative Conference
Jeff Andreasen, President of aQity Research, presented preliminary data to member agencies of the Illinois Association of Park Districts at the IAPD’s Legislative Conference on April 25th, in Springfield, IL.
aQity is partnering again with the IAPD to quantify the millions of visitors and program participants across the state who utilize and enjoy the facilities and programs that these agencies offer. These data include:
Data collection will be wrapping up in July, with a full report expected in September, 2018.
aQity Research Maintains Its Perfect +100 NPS Through 2017
As researchers, we live/eat/breathe data. So it only makes sense that we should gather data from our own clients to gauge our performance, understand what they value, and (most importantly) how we can improve.
Our focus has always been to deliver excellent service, insights, and value to every client partnership. Since our start in 2015, we have retained a +100 Net Promoter Score (NPS*) from our clients. This means that every relationship to date has been very likely to recommend aQity Research to colleagues and peers (based on the 70% response to our client survey).
We are very proud of our work and the value it represents to our clients. We remain committed to earn every opportunity to deliver the high standards that our existing relationships expect, and new relationships seek.
* Using a 0-10 “likelihood to recommend scale” (0=Not at all likely; 10=Extremely likely), NPS is the difference between the % who are “Promoters” (giving scores of 9 or 10) minus the % “Detractors (giving scores of 6 or lower). NPS was developed Bain & Co.