STATEMENT OF DATA PRIVACY
aQity Research & Insights, Inc. is committed to protecting your privacy. This Statement of Data Privacy applies to the data we receive in our normal course of business from our clients for sampling purposes to conduct opinion research studies, plus data from data collection partners and vendors, as well as any data obtained through the aQity Research & Insights, Inc. website.
TYPES OF INFORMATION WE COLLECT
aQity Research & Insights, Inc. (“aQity”) typically works with customer and prospect data lists which contain personally identifiable information (“PII”) which primarily includes contact information, such as name, title, company/employer name, address, phone number(s), email(s), and segment information that our clients use to manage their business (e.g., length of relationship, service model, size of account, etc.). This information is used solely for sampling purposes to invite customers and prospects to participate in a survey, and in the analysis of the survey results.
aQity also uses survey data provided to us by our data collection partners. Depending on specific study and design needs, these are usually online panels that allow panel members to participate in our online surveys. In keeping with our panel partners’ privacy policies, PII from panel survey respondents is not transferred to us from these partners. The data we receive consists of anonymous information which is not unique to any individual, such as zip/postal code, age, gender, other demographic characteristics, and answers given to survey questions.
aQity will not collect any personal information from you via this website that you do not volunteer. When you use our “Contact Us” form, we ask you to provide your name, organization, e-mail address, and information relevant to your request. We use this PII only to provide you with personalized customer service. If you send email to us, we will use your email address or other contact information in order to respond to your inquiry.
When you visit this website, some non-personally identifiable information may be sent by your browser, including your IP address, the pages you visit on the aQity website, referring web sites, and other information. This information may be used to measure and analyze our web traffic.
If you submit a job application to aQity Research & Insights, we may use the personal information that you supply, such as your email address and phone number, to contact you about possible job openings. We may also contact previous employers and references.
Security and Privacy of Your Personal Information
aQity does not share, sell, or rent any personal information to any third party, ever. Your personal information will be securely stored for an indefinite period of time, unless you request otherwise. The information is protected from unauthorized access, use or disclosure.
Third Party Websites
Some aQity online survey websites contain links to other sites. aQity Research & Insights, Inc. is not responsible for the privacy practices of these other websites. This privacy statement applies solely to the information that we collect by the aQity website or use in our normal course of business providing research services.
EU-US Privacy Shield
aQity complies with the EU-US Privacy Shield Frameworks as set forth by the US Department of Commerce regarding the collection, use, and retention of personal information from European Union member countries. aQity has certified that it adheres to the Privacy Shield Principles of:
aQity will strive to comply with the following Privacy Shield Principles:
aQity shall inform an individual of the purpose for which it collects and uses the personal information and the types of non-agent third parties to which we disclose or may disclose that information. We shall provide the individual with the choice and means for limiting the use and disclosure of their personal information. Notice will be provided in clear and conspicuous language when individuals are first asked to provide personal information to aQity, or as soon as practicable thereafter, and in any event before we use or disclose the information for a purpose other than that for which it was originally collected.
aQity will offer survey respondents the opportunity to choose (opt out) whether their personal information is (1) to be disclosed to a third party, or (2) to be used for a purpose other than the purpose for which it was originally collected or subsequently authorized by the individual. For sensitive personal information, we will give individuals the opportunity to affirmatively or explicitly (opt out) consent to the disclosure of the information for a purpose other than the purpose for which it was originally collected or subsequently authorized by the individual. We shall treat sensitive personal information received from an individual the same as the individual would treat and identify it as sensitive personal information.
Accountability for Onward Transfer
aQity does not typically work with third parties such as subcontractors in the normal course of business. In the event that disclosure of personal information to a third party becomes necessary, aQity shall notify the individual of such disclosure and allow the individual the choice (opt out) of such disclosure. We shall ensure that any third party to which personal information may be disclosed subscribes to these principles or is subject to law(s) providing the same level of privacy protection as is required by these principles, and agrees in writing to provide an adequate level of privacy protection. aQity recognizes that it may be legally liable for third parties who fail to adhere to these principles.
aQity shall take reasonable steps to protect the information from loss, misuse and unauthorized access, disclosure, alteration, and destruction. Likewise, we have put in place appropriate physical, electronic, and managerial procedures to safeguard and secure the information from loss, misuse, unauthorized access or disclosure, alteration, or destruction. aQity sends and receives encrypted client-supplied PII via our secure SFTP (Secure File Transfer Protocol) channels. However, aQity cannot and does not guarantee the security of information on or transmitted via regular non-secured email via the Internet.
Data Integrity and Purpose Limitation
aQity shall only process personal information in a way that is compatible with and relevant for the purpose for which it was collected or authorized by the individual. To the extent necessary for those purposes, we shall take reasonable steps to ensure that personal information is accurate, complete, current, and reliable for its intended use.
aQity shall allow an individual access to their personal information and allow the individual to correct, amend, or delete inaccurate information, except where the burden or expense of providing access would be disproportionate to the risks to the privacy of the individual in the case in question, or where the rights of persons other than the individual would be violated. Individuals may access, amend, or delete information by contacting aQity at:
aQity Research & Insights, Inc.
820 Davis Street, Suite 502
Evanston, IL 60201
Recourse, Enforcement and Liability
aQity Research & Insights, Inc.
820 Davis Street, Suite 502
Evanston, IL 60201
aQity has further committed to refer unresolved privacy complaints under the EU-US to the Insights Association Privacy Shield Program, a non-profit alternative dispute resolution provider located in the United States and operated by the Insights Association. If you do not receive timely acknowledgment of your complaint, or if your complaint is not satisfactorily addressed, please visit the Insights Association support page for more information and to file a complaint. These dispute resolution services are offered at no cost to you.
Under certain limited conditions, individuals may invoke binding arbitration before the Privacy Shield Panel to be created by the U.S. Department of Commerce and the European Commission.
Be advised that personal information obtained from or relating to clients or former clients is further subject to the terms of any specific privacy notice provided to the client, any contractual arrangements with the client, and applicable laws and professional standards. In addition, aQity may be required to disclose personal information in response to a request from national security or law enforcement authorities.
Changes to this Policy