PUBLIC SECTOR CASE STUDY
We undertook our first public-sector survey in 1993 for a large forest preserve district in Illinois. It had sought (and lost) previous referenda to acquire and protect open space and natural habitats in a county experiencing rapid growth and development. It hired our staff, then Richard Day Research, because of our election survey experience. This first survey introduced a new research approach. Our analysis and insights helped the district pass its first referendum to buy and protect environmentally important land. We followed up with additional surveys that helped the district pass three more referenda over the next 15 years. Overall, these efforts generated more than $350 million in new revenue to buy and protect thousands of acres of prairieland, woodlands, animal habitats, waterways, and other natural areas from development.